My Philosophy

Focus on Business Impact

It is one thing to write about how a new networking solution increases throughput and reduces latency, but it is another to write about how the improved networking speed improves workflows and, ultimately, the customer experience. The extra step seems obvious, but you would be surprised how many copywriters simply don't get it.

Quick Turnaround

I work at the speed of business--ensuring you have the copy you need to create successful marketing campaigns. I am able to drop in, quickly understand complex technology and become a trusted member of the team right way. This clarity allows me to get things right in v1--limiting the typical back and forth

Experience and Expertise

I've been doing this a long time, and I know my way around the boardroom. My clients have no problems putting me on the phone with their CEO or most important customer. I bring 20 years of experience to the table and am known for my professionalism.