Copywriting Samples

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Cybersecurity is a dynamic industry dominated by enterprise threat actors that constantly evolve and adapt to defensive countermeasures. I work with Menlo Security to develop a constant stream of thought leadership pieces that position the company as an innovator in a changing industry.

I wrote this whitepaper on the importance of upskilling for Credly by Pearson.

I worked with the product marketing team at Kaseya on this concept where we used humor to highlight the emotions behind their customers' purchasing decisions. I wrote a main asset and then dove deeper into each pain point.

I interviewed executives at Nissan and its creative agency on a case study that highlights how Adobe software allows the car maker to move prospects through the sales funnel even before they walk in the dealership.

I developed this video script for Adobe to help educate its financial services customers on how they could use Adobe Marketing Cloud to target and reach new customers across channels.

Autodesk wanted to educate its customers on its new software packages, so I wrote the script for this mock movie trailer.